For 50 years, Subaru has been more than a car brand in Australia—it’s been an emblem of adventure, reliability, and performance. To mark this milestone, The Edison Agency partnered with Subaru Australia’s marketing and insights team to reimagine the brand’s identity system through the lens of For a World Discovered—a strategic refresh that reasserts Subaru’s legacy while propelling it into the future.
This evolution was not just about aesthetics; it was about reinforcing Subaru’s leadership and connection to Australian motorists with the creation of a new visual asset for use across future digital, video and retail environments - from merchandise to end-frame animation. Through an extensive strategy and creative process, The Edison Agency redefined how For a World Discovered integrated with existing visual assets and translated across Subaru’s diverse product range—4WDs, performance icons, and urban vehicles.
By integrating heritage with innovation, the refresh retired the previous Every Moment is a Chance to Do positioning and introduced a refined brand architecture, updated visual assets, and established foundation thinking that reflects Subaru’s deep connection to the Australian way of life. The result? A new brand identity asset that is bold, grounded, and built for the next 50 years of Australian exploration. For brand loyalists, Subaru isn’t just a car—it’s a lifestyle statement for every road, challenge, and moment of discovery.
