teeVee Snacks had the heritage, the shape and the nostalgic pull, but in a competitive snacking landscape, the brand had faded from relevance. Edison lead a bold rejuvenation, reimagining the brand for a modern generation while preserving the equity that made it iconic.
The strategic transformation began with a clear objective: reignite brand love by shifting teeVee Snacks from forgotten favourite to irresistible treat. Edison crafted a fresh brand identity rooted in the product’s most ownable assets, its playful pack shape and retro brandmark, then rebuilt the experience around emotional snacking cues like indulgence, fun and social shareability.
From flavour-forward range extensions to unexpected brand collabs, the new system created space for innovation while reinforcing the brand’s confident, cheeky personality. Within weeks of launch, teeVee Snacks was back in the top spot, generating over $4.5M in sales through a single retailer and reclaiming its position as a category leader.
This is more than a redesign. It’s a reminder that the best-loved brands don’t need to change who they are, they just need the right spark to be seen, felt and craved again.
