Vuvale is an Australian initiative aiming to set a new standard in micro-village living by offering high-quality, cost-effective rental and hybrid hotel accommodation. Edison was engaged to define Vuvale’s purpose, develop strong brand positioning, and create a visual identity for its initial B2B phase before launching to the market (B2C).
Using strategic tools and a human-centered design approach, Edison conducted workshops to delve into Vuvale’s essence, defining its purpose and vision. This process established a solid foundation, clear positioning, and a compelling brand narrative.
The new visual identity mirrors the texture and warmth of Vuvale’s materials. A primary color palette of charcoal, grey, and white provides a neutral and fresh tone, allowing imagery of different textures to bring the brand to life. A secondary color palette adds depth to digital and print applications. Messaging like “design around you” and “built around your needs” emphasizes Vuvale’s commitment to empowering individuals to live happier, healthier lives in a socially responsible and environmentally conscious manner.
