We Roam, a modern Australian lifestyle fashion label, needed a new identity system and language to support its expansion into new apparel lines and accessories. The brand focuses on premium fashion designed for the harsh Australian heat, reflecting a love for the ocean and outdoors.
The Edison Agency aimed to solidify We Roam's position as a contemporary Australian fashion brand. The new identity needed to capture the adventurous, playful, and joyous spirit of modern Australian beach culture.
Inspired by We Roam's ethos, "LET THEM ROAM FREE," Edison created a brand identity that evokes the spirit of the Australian outdoors. The design reflects the brand’s commitment to freedom and adventure, resonating with the lively beach culture.
