#7 More than money

Money is one motivator in business 💲 

But after 10 years, I can tell you with certainty that it's not enough. 

If you want long-term success, you need something more.

Right now, we're in a social climate where people expect to work for a company that:

☑ Ethically aligns with them
☑ Cares about them
☑ Considers the projects they work on
☑ Is careful about where they source their products or services from

It's not always possible, of course, but it’s certainly important to me and our team at The Edison Agency

Of course, our business also exists as a commercial entity. It needs to return a profit and continue to operate. But our income acts as an enabler so that we can make significant contributions to the industry – and donations to causes that matter to us. All while ensuring that our profits don’t come at the cost of the way we treat people internally, as well as our customers and partners. 

My philosophy for money (and the way I talk to my children about it) is centred around function, it isn't everything but does give you privileged choices in how you want to spend your time and what you want to invest in.

For us at Edison, money means we can:

🔹 Make sure that we're paying people well
🔹 Give our team additional days off every year for wellbeing, training, development, and social opportunities
🔹 Invest back in the community
🔹 Use our skills to create change for other organisations (whether pro bono or part of our Design for Good initiative)
🔹 Connect with the creative community and be supportive of our peers and their industry contributions
🔹 Say NO to work we don't believe aligns with our purpose and values
🔹 Contribute to education, development, and mentoring

Our work is a whole lot more meaningful because of it.

Anyone else have a similar view of business and money? What are some ways you connect your work to a higher purpose than profit?

This post is part of my The Edison Agency 10 year reflection series, covering some of my biggest takeaways from the past decade in business. Read the blog here: https://lnkd.in/g9t5nWP3