what our clients say

22 years of experience

our services

    • Brand Positioning
    • Brand Vision Workshops
    • Business Sprints
    • Brand & Category Audits
    • Naming
    • Portfolio Architecture Strategy
    • Brand Story
    • Brand Identity Design
    • Brand Architecture Design
    • Visual Language Systems
    • Brand Innovation
    • Brand Books
    • Place Branding
    • Packaging Design
    • Packaging & Brand Identity
    • Wayfinding and Interior Branding
    • Animation
    • Hype Reels
    • Campaign material
    • Printed Collateral

helping to create positive change


As strategists and designers, we help companies find their greatness and imagine new futures. Defining their distinct identity (vision, purpose, values and voice) and expressing that through considered and engaging visual language that motivates and inspires people.


Using our expertise in brand creation and rejuvenation, we help consumer brands create meaningful connections and be seen amongst the sea of competition and choice. Defining their unique brand narrative and creating the visual assets, packages and communication tools to help win in market.

Want to know more about how we can help you create change? Reach out.

our leadership team

amber bonney

MD & Head of Strategy
(The Founder)

Amber is a branding and identity strategist, guest lecturer, speaker and AGDA Victoria Councillor. She offers business and brand owners intelligent solutions to real commercial problems with a focus on design efficacy.

With over 20 years experience Amber oversees the multi- disciplined Edison team as well as all aspects of business development and operations. She specialises in high-level strategic branding and complex brand architecture systems.

Fiona Currie

Group Account Director
(The Suit)

With a background in advertising, media and digital publishing, much of Steve’s career has been spent developing multi-pronged creative campaigns for clients such as Mercedes-Benz, RACV, Cadbury and ING.

Steve brings to Edison a grounded and no bull-s#@^t approach to customer service - applying his aptitude for unpacking complex strategies and projects to Edison’s brand and innovation offer.

Michael Tsapazi

General Manager
(The Generalist)

An intuitive and considered leader, Michael is passionate about driving performance through inspiring and engaging people and developing high performing teams. With over 20 years of experience, he has developed his leadership skills through diversity in roles across multiple functions including operations, planning, marketing and sales.

Michael has worked in a variety of market leading organisations including Nike, Bunnings, Phillips and Cotton on Group, boasting a diverse background across most major retail sectors and channels.

industry affiliations

  • Femeconomy logo white
  • agda white
  • CWC white
  • dxd white
  • DIA white

our value

We live in a fast-paced and congested global environment where many organisations, businesses and brand owners find it challenging to stay relevant and keep innovating.

We bring together insight, experience and curiosity to empower our clients to achieve measurable change and inspire growth.

Our creative and agile nature means we can respond to dynamic landscapes and pressures with optimism and tenacity - not being afraid to tackle complex strategic challenges and embracing the opportunity to design something from the ground up.

Want to see this in action? Check out our work

Want to know more? Pick up the phone.

human approach

We are a strategic design consultancy with a philosophy anchored in the principles of human centred design. We are driven by our purpose to create positive change for people, brands and organisations.

Our three phase human-centred design process helps shape ideas and behaviours that put the needs and desires of customers and end users at the heart of each phase. Our focus on empathic problem solving means we can connect with people more creatively and effectively. We pride ourselves on collaborating with our clients using our proven methodology that delivers results.

Want to see examples of how we've incorporated a human-centred approach into our work? See the results

Want to speak to one of our senior leaders about how taking a human-centred approach can deliver you results? Get in touch.

Click to Chat