A once-fragmented Aussie favourite enters a bold new era, with a unified masterbrand system bringing clarity, cohesion and renewed confidence to the freezer aisle.

A confident evolution of Birds Eye Deli, modernising architecture, photography and brand codes to create clarity, flavour impact and stronger Masterbrand cohesion for today’s freezer-door decision makers.

Nesquik’s biggest snack launch of the year introduces a new range of cereal bars that balance fun, flavour and better-for-you cues. Bold flavour navigation, craveable hero shots and clearly integrated health credentials bring Nesquik’s joyful brand world confidently into the muesli bar aisle.