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News
Podcast
Say Hello
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Work
Impact
News
Podcast
Say Hello
All Projects
Strategy
Brand Identity
Packaging
Experience
Design for Good
Subaru + Strategic Positioning
To mark 50 years in Australia, Subaru launched a new positioning platform - For a World Discovered to reinforce their legacy of adventure and innovation.
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AGDA + Mentoring Program
A fresh identity for AGDA's Mentoring Program centred around the 'AM' acronym, promoting self-empowerment and inclusivity, aiming to unify and grow AGDA's membership nationally.
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Little Wonders + Brand Identity
Bringing to life a new vision for early learning, one rooted in curiosity, creativity and the belief that wonder leads to growth.
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Social Soup + Rebranding Program
A new brand identity that modernises and reflects a business' evolution into a larger, more sophisticated company while maintaining their pioneering spirit.
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Hustle + Brand Identity
Bringing colour and hustle to an iconic urban streetscape in Fitzroy, Melbourne. Hustle is a new food experience in the inner-city mecca for all things cool, bearded and alternative! With unique artwork by renowned urban artist Lachlan Phillip, Hustle is Melbourne's new place to ponder and soak up the culture.
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Asahi Beverages + The Cider Lab
Breaking new ground in cider, launching a bold new Aussie contender that simplified the shelf and put fruit front and centre.
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We Roam + Brand Identity
Reflecting the We Roam ethos to ‘LET THEM ROAM FREE’ we created a brand identity for an Australian fashion label that evokes the adventurous, playful and joyous spirit of modern Australian beach culture.
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The Social Studio + Brand Identity
Revamping Melbourne-based non-profit Social Studios branding to reflect warmth, diversity, and optimism, embodying their unique community spirit across various touchpoints.
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Pollinate + Rebranding Program
Pollinate, a research consultancy, turned to Edison for an identity refresh to match their evolved business model. Through strategic workshops and creative brainstorming, Edison crafted a new identity that redefined Pollinate’s essence and clearly communicated their value proposition.
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Vuvale + Brand Identity
Establishing a new benchmark in micro village living. A human-centred creative platform and brand idea 'designed around you’ puts the people and their human needs at the fore and connects to Vuvale’s purpose: to empower people to live happier, healthier and more engaged lives.
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St Andrews Beach Brewery + Tidal Seltzer
Inspired by the beautiful coastal environment of St Andrews Beach and endless sunny days of the Australian summer, Tidal Artesian Seltzer is a refreshing tribute to the Australian summer. An exciting new chapter for the brewery with its first non-beer product innovation for a new era of drinkers.
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Asahi Beverages + Untold Rum
Dragging rum out of the past and into today. Co-created by mixologists and expert distillers, Untold is for modern day drinkers searching out new taste experiences. For here and now – not a tale of days gone by. Created for the people that are built to explore – their night is always young, their script is never written.
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Bega Group + Juice Brothers
Collaborating with Bega Group to refresh The Juice Brothers brand, emphasising sustainability and Aussie roots. A new identity and messaging reigniting consumer interest and loyalty in a competitive juice market.
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Women in Science Parkville Precinct + Brand Identity
Amplifying diversity in science through bold design, inclusive messaging, and a modern visual system—empowering diverse voices to lead change in medical research.
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CWC + Debbie Millman
Honouring design leader Debbie Millman’s legacy with a bold, tactile identity that reimagined what a poster series could say, and do.
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The Arnott's Group - Shapes Brand Identity
Building a brand identity system that aligned internal culture, creative expression and future flavour innovation.
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Red Frogs + Brand Identity
Pro-bono masterbrand for Australia's largest youth harm-reduction organisation, turning an iconic red frog lolly into a bold, flexible identity that unites volunteers, students, and partners nationwide.
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DRC + Brand Identity
Evolving DRC for a new era of Disability Rights and Culture with a refreshed name, identity and strategy that reflects radical inclusion, disability pride and community led advocacy.
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Simplot + Birds Eye Masterbrand
A once-fragmented Aussie favourite enters a bold new era, with a unified masterbrand system bringing clarity, cohesion and renewed confidence to the freezer aisle.
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Superpop + Brand Identity
A category icon reborn, transforming a legacy popcorn brand into a bold, flavour-obsessed masterbrand built to disrupt shelf and redefine everyday snacking.
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