Humanly Agile Visual Identity
Client Humanly Agile
  • Brand Identity Design
Scope of Work Visual Identity System | Brand Positioning | Copywriting | Brand Book

Business Design, Human Experience

Humanly Agile is a unique business design consultancy who help senior executives in leading organisations bridge the gap between strategy and execution. 

Founded in 2021 by prominent business author, leadership consultant and entrepreneur Jamie Pride, Humanly Agile exists to make strategy more human. Helping some of Australia’s most innovative and extraordinary leaders design their future, Jamie and his team are driven by their purpose to create forward thinking workplaces that promote innovation, design-thinking and create environments for people to thrive.

As a disruptive force in an industry dominated by corporate suits, hierarchical snobbery and uninspired PowerPoint presentations, Humanly Agile engaged The Edison Agency to help them relaunch a 2.0 version of the business - one that reflected their human-centred methodologies and celebrated their unorthodox approach to achieving organisational transformation, their way.

Cutting through industry jargon was paramount to Jamie and his vision for the next phase of growth - Humanly Agile define themselves more akin to a design practice than a traditional business consultancy. Inspired by his passion for change, Jamie challenged Edison’s creative team to reimagine a future for the business where creativity, curiosity and human experience were central to the brand's narrative. With full permission to honour a significant strategic and visual departure from their brand look and tone, Humanly Agile waved goodbye to navy blue and ran full throttle into an anti-boring and unexpected design aesthetic that Edison have described as “curiously different”. 

Through a series of strategic co-creation workshops, Edison delivered an integrated brand solution that challenged the status quo and redefined the way the brand walked and talked, capturing the businesses unique focus on delivering unexpected client experiences and ego-free service. The end result is a dynamic language that reflects the intelligence and agility of their unique methodology - tension created through the intersection of playful colours, formal typography and abstract metaphorical imagery. Design strategy made human.

Need help redefining your future position in market? Get in touch.

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