A New Benchmark in Micro Village Living

Vuvale is a unique Australian proposition seeking to establish a new benchmark in micro-village living by making the entry point for independent living more accessible for people in the form of high-quality, cost-effective rental and hybrid hotel accommodation that includes learning spaces for start-up incubator hubs. 

To bring the Vuvale vision to life, Edison was tasked with helping to solidify the brands’ purpose, developing a strong brand positioning and visual identity design as part of an initial phase 1 (B2B) as it prepares for launch to market (B2C).

Through the use of strategic tools and a human centred design approach to brand building, Edison conducted a series of workshops to further drill down into the brands reason for being, what it stood for and its vision for the future. Off the back of these workshops, a solid foundation was created, a clear purpose and positioning for the brand was defined, along with a strong brand narrative.

The new visual language reflects the texture and warmth of the materials used in the development. With a paired back primary colour palette of charcoal, grey and white, that is neutral and fresh in tone, allows imagery of different textures and material to bring the colour and the brand to life. A secondary colour palette was also created to give depth to digital and print applications.

Messaging such as ‘design around you’ and ‘built around your needs’ puts the individual and their needs front and centre which highlights Vuvale’s commitment to empowering people to live happier, healthier and more engaging lives, in a socially responsible and environmentally conscious way.

This was all housed together in a complete brand playbook that was created along with a PPT template and social media assets to be used as part of Phase 1. Further assets are to be developed for Phase 2 ahead of launching to market.