KGB Vodka
Client Asahi Beverages
Category
  • Packaging
Scope of Work Identity | Positioning | Strategy | Design System | Image Creation

A modern day spirit brand for a global market

KGB Vodka is a pre-mixed vodka brand with origins in New Zealand. It was introduced into the South Korean market in 1999 and is the No. 1 ready-to-drink in the market – making it one of the most successful brands in the Asahi Premium Beverages’ international portfolio.

KGB Vodka is not a heritage vodka brand with hundreds of years of family history, quite the opposite. It’s a modern day brand with a bold attitude, proudly moving to the beat of its own drum. With increasing pressure from emerging RTD products in the market, KGB Vodka required a rejuvenation to help maintain its relevance with millennial consumers and give it new energy.

We were engaged to manage the process as an integrated program – one designed for maximum efficiency and consumer resonance across emerging international markets.The new visual identity system has been designed as an integrated solution for packaging, digital, print and outdoor communications.

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