a new language and digital presence for a Torquay local

Sou'West Brewery is an independent new hospitality venue who opened their doors in 2021. The venue prides themselves as offering fresh, in-house brews alongside their take on a range of classic and contemporary dishes, sourcing product locally. 

Sou'West highlighted the need to align on their positioning and create a visual language to help strengthen presence across their digital imprint (web and social), to present a compelling hospitality proposition within the Torquay region.

The positioning work culminated in four key design pillars of Atmosphere, Style, Local & Produce. Together these create a seamless understanding of the breweries proposition for customers, whilst providing Sou'West a platform to express themselves long into the future.

Edison's visual language solution pays homage to the iconic surfing site Sou'West calls home. Inspired by the Torquay coast and the raw, textured interior of the brewery, a bespoke colour palette was developed that is highly recognisable across digital comms. The natural yet invigorated palette bringing to life the brewery's coastal roots. 

Utilising high quality, on-site photography commissioned by Sou'West, the distinct look and feel of this unique brewery is clearly communicated throughout the web and social experience.

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