Brown Brothers Aldi Exclusive
Client Brown Family Wine Group
Category
  • Packaging
Scope of Work Packaging Design/ Image Creation/ Production Management

a picture-perfect picnic range, just in time for summer.

Brown Brothers created a second release of their highly successful summer range of wine exclusively for Aldi, centred around the occasion of relaxed, easy-drinking wine. Light and refreshing, with an approachable sweetness and fresh fruit blossom aromas, the range is perfect for casual outdoor and summer occasions.

Our focus was to bring to life this sense of occasion for the Aldi consumer who loves novel design but may not have a large knowledge of wine. Edison wanted to communicate the flavours and fun of the wine with a design that has a strong impact on shelf .

Our creative solution is an explosion of watercolour fruit and flowers mixed in with photography and line drawings of objects you might find at summer picnics. The quirky and bright designs for Picnic Red/Rose/White delivered on shelf appeal, and when opened on a warm summers day reflected the casual fun of the occasion.

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