Brown Brothers Origins Series
Client Brown Family Wine Group
Category
  • Packaging
Scope of Work Packaging / Illustration /animation

A playfully exotic new origin story.

Brown Brothers is renowned for its sweet portfolio of Moscato’s and Prosecco’s that tend to overshadow their more exotic grape varietals like Tempranillo, Pinot Grigio and Malbec. Creating ‘new news’ in aisle was key to increasing exposure and consideration of the Brown Brothers dry portfolio with the distinct character of the flavour profiles central to the idea.

The new range was designed to increase awareness and consideration of the dry portfolio through a distinctly bold flavour-led style - capturing the exotic qualities of these unique varietals in a modern ‘flavour first’ system - a bold new approach within the classically designed Brown Brothers family of brands.

This was a project of love - our distinctive and playful illustration style was hand-crated by one of our resident Edison illustrators. The vibrancy of the varietals country-of-origin is captured in an approachable and down-to-earth Cubist-Inspired aesthetic. In keeping with the attitude and personality of the Brown Brothers brand - this range captures the spirit of the Mediterranean, French and Spanish icons in a familiar way - rejecting the traditional status codes of stuffy old-world wines.

The Origins Series for Brown Brothers has a unisex appeal and is beautifully crafted with the highness quality print embellishments for a rich tactile experience. An exciting, modern and playful design solution inspired by the past but very much a celebration of todays wine drinkers and makers.

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