Real connections - a new way to tell an iconic Australian brand story.

The Edison Agency were engaged by Arnott’s to help define and bring to life an identity system that reflected their brand vision - “Nurture more moments of real connection”, establishing a clear vision and voice to unlock its potential for the future.

The objective of the program was to ensure that all communications had a cohesive design and brand voice - using human-centred-design tools, Edison redefined a new set of guard-rails for the brand voice, narrative and role of each of the brands in the portfolio. This was a collaborative process working with an integrated team of agency partners and brand marketers to unpack the cultural, social and historical relevance of this great iconic Australian brand and ensure the spirit and truth wasn’t lost when looking to the future.

The design and bespoke hand-drawn illustrations capture the evocative emotional sentiment of a brand that has become an integral part of the fabric of Australian life for well over 100 years! This book is as much a human rally cry as it is a business tool - giving due credit to the importance of the Arnott’s brand and its role in Australian culture for generations to come.

Want to know more about this project and how we can unlock the potential of your brand then get in touch.