Arnott's Group Identity
Client The Arnott's Group
  • Brand Positioning
  • Brand Vision Workshops
  • Brand Story
  • Brand Identity Design
  • Visual Language Systems
  • Brand Books
  • Animation
Scope of Work Identity Strategy / Branding / Visual Identity System / Brand Book / Branded Environment / Stationary and Print

Uniting a family of brands under a single corporate identity system.

The Edison Agency has designed a new brand identity for The Arnott’s Group — acknowledging the business’ unique Australian heritage while dynamically transforming its presence into the future across Asia Pacific. For the new Arnott’s Group CEO George Zoghbi it is a strong foundation for future growth and also a reflection on the company’s legacy as one of Australia’s oldest and most trusted brands.

The new identity system is proud and bold, fitting for a business with a strong commitment to sustainability, equality and diversity - the logo a symbol that captures genuine intent for positive change and celebrates over a century of hard work and innovation. The Arnott’s Group desired to mark a new chapter in the business with an identity that reflected the businesses strategy to build a progressive multi-national consumer food business across Asia-Pacific. The Edison Agency carefully reviewed the existing corporate brand, looking at its tone of voice, design application and continuity across all touch-points internally and externally. The outcomes of which seeded the identity strategy - one built from the foundation of emotional and legacy but with a focus on diversity and unity brought by the current and future portfolio of leading food brands.

Want to know more about how we can create positive change for you? Contact us.

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arnott's corporate logo
arnott's corporate identity book
arnott's corporate identity wayfinding
arnott's corporate stair mural
arnott's corporate identity stationary
arnott's corporate identity bag
arnott's corporate identity reception
arnott's corporate identity illustration
arnott's corporate identity placemaking
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