Bass & Flinders Identity
Client Bass & Flinders
  • Packaging & Brand Identity
Scope of Work Brand portfolio architecture | Brand Positioning | Visual Identity design | Packaging | Product Design | Illustration | Production consultation

The art of spirit making.

The Mornington Peninsula is no stranger to the pursuit of the highest quality, flavour and craft produce perfection. Bass and Flinders distiller and Managing Director Holly Klintworth is one of a very select group of second-generation distillers in Australia. With a growing range and increasing market pressure in the Australian craft gin category, Holly and her team identified a need to develop a more defined brand story and design to elevate their brand in-line with their growing profile and credentials.

The Edison Agency partnered with Bass and Flinders to help transform the brand’s identity and showcase to the world what makes their small-batched spirits so uniquely different. Inspired by traditional French distillation methods and the surrounding Mornington Peninsula hinterland – the identity brings to life the innovative spirit of their people and passion for artisan spirit making.

Bass and Flinders is artfully distinct. The fluid label forms are evocative of the peninsula sea floor, topographic illustrations designed to flow effortlessly around each bottle giving the liquids a beautiful sense of depth and flavour. Designed to be individually beautiful and collectively harmonious, each spirit, from Christmas Brandy to Limoncello, has a bespoke colour palette and detailed embellishments unique to its style and flavour – no two bottles are the same.

The new design is a system established to showcase the family of products with flexibility for range growth, limited releases and cellar-door speciality creations. Bass and Flinders have carved out a distinct space within a cluttered category with their quietly progressive brand story. A female Master distiller carrying on a family legacy, a personalised cellar-door experience in the heart of Mornington Peninsular, sophisticated distilling methods and a team of leading industry makers and thinkers – it’s no wonder Bass and Flinders call themselves “the spirit of Mornington Peninsula”.

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