leading with purpose to help design for a healthier world

Billard Leece Partnership, one of Australia’s most prominent architecture and interior design firms, engaged The Edison Agency to create an innovative solution to help them communicate their newly defined brand purpose.

Their new purpose 'Design for a Healthy World' reflected the practises core belief that the process by which buildings are designed can improve the lives of all those connected with it - putting people and the planet at the heart of their business motivation and actions.

The campaign idea centralised around the creation of an inaugural 'BLP BRAND WEEK' platform, a new initiative that launched the 'Design for a Healthy World' purpose via a 5 day series of virtual master classes, TED-talk style presentations and co-creation workshops.

Presented to the 200+ BLP employees nationally, this immersive program was the start of an evolving conversation on ways the business can continue to live their purpose through everyday actions and behaviours.

The integrated solution has helped the business elevate its purpose with a distinct visual identity system intended to become part of an ongoing communication language. Bespoke hand-crafted illustrations fused with bold messaging and icons capture the fluid, collaborative and sustainable nature of the BLP human-centred design process and methodology.

Get in touch if you want to know how you can communicate your purpose more passionately!