Brown Brothers Estate Range
Client Brown Brothers
Category
Scope of Work Packaging Design

from the heart of Milawa

Brown Brothers have been pioneering adventures in wine since 1889. From their very first vintage to our ‘experimental’ Kindergarten Winery, their journey of four generations of family winemaking has been anything but dull.   

The Edison Agency have been working with the family ownded Brown Family Wine Group since 2013 and this new  ‘Estate’ range is part of a total portfolio of wines bottled in their home in Milawa Victoria. 

Brown Brothers have built a reputation for being leaders in wine innovation and experimentation and have established a reputation as a winery that challenges the status quo by developing new grape varieties and partnering with the CSIRO to support ongoing viticulture research. This new range aligned to the Brown Brothers masterbrand portfolio system and captures the classic sophistication of an Estate bottled range.  With complexity of a portfolio of over 100 wines, this Estate series needed to balance quality cues with it's price point so as not to diminish wines in a higher price tier - no simple design task!

Designed for success with audiences both a locally and internationally, this range solution looking was purposely understated with a focus on subtle premium finishing and traditional wine cues consumers have come to love from the Australian wine icons. 

If you need help creating a new range in your portfolio, get in touch.

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