Prosecco Premium Brut
Client Brown Family Wine Group
Category
  • Packaging
Scope of Work Packaging Design

A step up in sparkling packaging design

Packaging Brief:

Brown Brothers has built a reputation as a quality, trusted Australian winery with their Prosecco NV product holding the No. 1 position nationwide. The Edison Agency were briefed to create a design solution for a new Premium Prosecco wine to support the core range and provide an option for more special moments or gifting. This new tier was to target both existing Prosecco consumers and premium sparkling consumers, providing a step up within Prosecco and a credible alternative to traditional premium sparkling wines including Champagne.

Packaging Solution: 

Designed to reflect the delicate nature of the product, the Brown Brothers Prosecco Premium Brut is a sleek and refined new product in the Prosecco category. The combination of high quality stock and premium finishes paired with a distinct bottle shape helps set this apart from the core range, while the retention of the distinctive ‘Prosecco’ wordmark, King Valley icon and Brown Brothers brandmark reinforce range familiarity. The traditional gold Brown Brothers brandmark from core range has been re-imagined in a platinum silver foil, helping to establish this as a special tier, whilst also cueing its refreshing flavour profile. Brown Brothers Prosecco Premium Brut has been ranged in 1200+ stores across Australia since its launch.

Want to know more about this project? Contact us.

brown brothers prosecco wine glass
two wine bottles
brown brothers prosecco logo
black stamp on white paper
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