Brown Brothers Refreshment Range
Client Brown Brothers
  • Packaging Design
Scope of Work Packaging Design / Image Making

A refreshing take on low alcohol wine

Brown Family Wine Group asked The Edison Agency to create a solution for their new Brown Brothers Refreshment Series that was beautifully fresh. Together with new insights on the drinking habits of emerging wine consumers and the growing trend surrounding ‘mindful drinking’ - Brown Brothers looked to grow their portfolio with wines designed for people who wanted to reduce their intake but not sacrifice flavour - a flavour forward wine range with naturally lower alcohol!

With a bold and minimal design composition, the new Brown Brothers Refreshment range captures the flavour and character of the unique wine series - each varietal depicted via an individual symbol that speaks to the “naturally lighter” proposition. Minimalist in design and illuminated by the high impact modern colour palette – our Refreshingly Light solution presents a crisp, bright wine made fine-filtered to deliver a full flavour wine at only 9% alcohol. It's a perfect match for hot summer days with less risk of overindulgence; the best of both worlds!

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