Premium Cuvee
Client Brown Brothers
Category
  • Packaging & Brand Identity
  • Packaging Design
Scope of Work Brand Architecture | Packaging Design

rejuvenating Brown Brothers NV Sparkling

This beautifully crafted packaging refresh by The Edison Agency wine team captures a sense of nostalgic sentiment for of Australia's finest Australian sparkling wines. ​​Brown Brothers NV Brut and Rose have been consistently highly awarded traditional method wines since they were launched in the 1990s. With good reason to celebate both quality and credibilty,  Brothers Brothers saught to elevate the tradtional premium sparkling cues on their bottles to help bring new wine consumers to the brand and the category.

With over 100 wines in their Portfolio, this Brown Brothers Brut and Rose needed to be repositioned to reflect these high-end credentials and an elevated price point more relfective of the sophistical process and quality true to this 5th generation famly owned business. Taking inspiration from rich history of the Brown Brothers brand and family, The Edison Agency researched assets and artefacts from the past that could be made new again. By repurposing distinctive elements and vintage labels, the Edison design team were able to create a sophsticated new creative solution that paid homage to the past and reflected the tastes and needs of the modern Australian wine consumer.

If you need to help repositioning your range, then reach out to our team.

Brown brothers premium cuvee label
Brown brothers premium cuvee labels Brown brothers premium cuvee bottle and bag
Brown brothers premium cuvee bottle
Brown brothers premium cuvee bottle neck
Brown brothers premium cuvee range
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