Tidal - a new alcoholic seltzer brand by St Andrews Beach Brewery

Branding Brief

Building on category growth of Hard Seltzer success in North America, St Andrews Beach Brewery released a new brand and design of their own alcoholic Seltzer range, utilising facilities already found on premise and leveraging their access to unique water supplies and locally grown ingredients. This marked an exciting new chapter for the provincial brewery with its first non-beer product innovation. With the category in the Australian market only emerging, education and product development was a key priority for the SABB team as they engaged industry experts to help bring their vision to life with a uniquely refreshing proposition. The Edison Agency were engaged to create a brand story, name, identity system and packaging design for the range that would sit independently to their beer portfolio.

Design Solution

Inspired by the beautiful coastal environment of St Andrews Beach and endless sunny days of the Australian summer, Tidal Artesian Seltzer is a refreshing tribute to summer. Naturally brewed using pure water from the St Andrews Beach brewery underground spring, the seltzers are mixed with just a dash of citrus zest for a low sugar alcoholic thirst quencher.

The design outcomes are minimalist and crisp; the light and contemporary design captures the sensory flavour cues of the artisan seltzer - bright white, zesty and refreshing. The summers are long down in St Andrews Beach; fun, hot and a reminder of what life is really about - surfing, good food and friends. The new alcoholic Tidal Artisan Seltzers are not what you would expect - a dash of flavour, low in sugar and the ultimate refreshment when Summer is vibing and you are sick of the sweetness of wine, cider and vodka!

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