La Famiglia
Client Goodman Fielder
Category
  • Brand Positioning
  • Brand Vision Workshops
  • Portfolio Architecture Strategy
  • Brand Story
  • Packaging Design
Scope of Work Visual Design System / Packaging

Packaging the warmth of the family kitchen

Following extensive strategic and brand positioning process, we were engaged to bring to life the richness and warmth of the real La Famiglia brand story. This 18 month project with the La Famiglia team encompassed a new masterbrand visual identity system, range architecture strategy, packaging design and key communication assets for the two distinct product tiers, the Traditional range and Artisan range.

The story is beautifully simple, a trusted Australian brand using local ingredients with its family heritage anchored in authentic Italian cooking. The visual identity strategy is expressed in a unique way for this category, fewer unnatural food representations and more ‘real’, fresh and modern imagery.

Want to know more about this project? Contact us.

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