Creating a brand for a seaside jeweller

Milly Thomas is a contemporary jeweller based in Geelong, who is constantly inspired by the nature that surrounds her. Edison was tasked with creating a brand identity that captured the character and charm of Milly and her Jewellery.

Milly’s jewellery is contemporary with a hand-crafted style that explores gestural lines carved directly into the metal. Our design solution mimicked Milly’s fluid approach by creating a loose and playful visual language. The illustrations have a rich, sensory depth via an embossing technique which emulates the craftsmanship of the jewellery. The colour palette uses natural nude tone complimented by a rich sapphire tone blue for premium cues.
The established new brand identity aligns and defines Milly’s personal style which is so evident in her jewellery.

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