Monash Works
Client Monash University Environmental Design
Category
  • Place Branding
  • Wayfinding and Interior Branding
Scope of Work Place branding, Way finding, Art direction, Location Design, Branding

Monash Works meets play

A recent amenity and landscape upgrade of Northern Plaza at Monash University Clayton left a tired 40 x 20 metre quadrangle off to the side of the main works in need of a simple revitalisation.

An open brief allowed the studio the opportunity to develop a human scale interactive artwork conceived for students and staff to activate during the course of the year. We observed this space was a popular meeting spot on campus. The concreting structure of the quadrangle became our grid, on it we plotted a giant open graphic conversation of giant speech bubbles, brackets, quotes marks, boxes, XY graphs, North maker are a provocation for thinking, messages and ideas to be big.

A crew of Melbourne’s best road marking makers took a quiet Saturday day shift to roll out the biggest graphic solution to come out of our studio. Quality checking this project was rapid, gobsmacking, like clockwork and a blast.

Cheers again Monash, an amazing problem to solve. Go see here

Monash Works place branding
Monash Works Design Monash Works question
Monash Works checkmarks
Monash Works quotation marks
Monash Works design
Monash Works parking space
Monash Works installation
Monash Works design space
Monash Works parking design

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