Moscato One
Client Brown Family Wine Group
Category
  • Packaging & Brand Identity
  • Packaging Design
Scope of Work Branding / Packaging Design

The sweet summer wine that’s only one standard drink!

The Brown Family Wine Group approached The Edison Agency to create something new for their growing portfolio – a wine range that met the growing lifestyle needs of lower alcohol options. We all know that when we are having fun it can be hard to track our consumption: glasses can be different sizes, a Friday pour is usually larger than on Monday, and different wines even have different alcohol contents.

Edison’s new ONE solution is playful and light hearted – this range doesn’t take life too seriously and has been designed to complement all the sweetest Moscato moments; enjoying the sun on a picnic, kicking back at the beach or chilling at a barbecue with friends. Creating a contemporary design solution has helped the Brown Brothers One range balance the messaging of “fun” and “control” so that consumers have peace of mind that one glass really is just one drink. This is a positive step forward for the family owned winery as they grow their range to meet the modern lifestyle needs of Australian wine drinkers.

Want to know more about this project? Contact us.

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