A playful, fun set of characters to brighten lunchboxes everywhere!

Building off the highly successful Stackers proposition, Primo sought to tailor a product specifically for younger, smaller hands that would bring nutrition, flavour and fun. The challenge was to create a unified range that spoke to the nutritional benefit of the product ina vibrant, fun and youthful design.

Design solution:

Hand drawn Australian animals were created, filled with joyous, youthful personality to truly engage with the target audience and stand out within the deli-meats section. A colour palette of natural but vibrant tones beautifully surrounds our natural characters to present a tasty and engaging product that calls out for small hands to explore.