Roncon Real Estate
Client Roncon Real Estate
Category
  • identity design
Scope of Work Brand design and strategy / Visual language system / Printed collateral / Copy-writing / Motion graphics

Proud to think, act and look different.

Roncon Real Estate is an independent business founded by a local couple who were looking to grow their business and share their unique real estate experience with more of their market. In a highly competitive area dominated by nationally established franchises, Roncon after nine years of being in business engaged The Edison Agency to identify a distinctive position for their new business direction - one that unlocked their tenacious character and down-to-earth attitude.

The bold and dynamic brand identity solution captures the spirit of the Roncon founders - warm, fun and straight shooting. As young entrepreneurs, Roncon and their sales team embody the spirit of the great Australian dream - working hard, building something from nothing and treating people with respect. Their values and dedication to the region means they deliver outstanding results that help create stronger and more connected communities and embrace their philosophy of “creating clients for life”. The new design system amplifies their uniqueness and voice with their “always ON” approach.

Reinvigorating the visual and tonal expression of Roncon has created an opportunity for the brand to be brave within their conservative regional market - retell their story so that it captures their integrity, confidence and personalised approach to getting results and having fund in the process. This project marks a new era for the business - Roncon are proudly thinking, acting and looking different to shake up an otherwise bland category!

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