Brown Brothers Procecco
Client Brown Family Wine Group
Category
  • Packaging
Scope of Work Packaging / Illustration

Redesigning the King Valley’s most vibrant premium Prosecco

As the leading brand in the growing prosecco category, Brown Brothers identified a strategic need to create a range of non-vintage and rosé prosecco that would be perfect for relaxed daytime occasions. Casual, fresh sparkling and delightful, this new range would appeal to new wine drinkers and those looking for wine to share with friends.

The branding and packaging solution needed to show the approachable nature of the wine, while also giving these new sparkling wine drinkers the confidence to take the bottle to afternoon parties and sharing occasions. Brown Brothers Prosecco NV and Rosé is not only perfect with cheeses and light canapes but also when shared with friends!

In our solution we delved into inspiration from the King Valley region in Victoria. Some of the best proseccos in Australia are produced from this valley, and this range is no exception! We wanted to capture this sense of provenance and celebration of place — without stuffy pomp and ceremony. We drew inspiration from the King Valley native flowers and grasses, and created a pattern of sweetly delicate drawings and photography that playfully dance around the front of pack.

Want to know more about this project? Contact us.