elevating ‘purpose’ into Australia’s leading SaaS sports-fan software firm

Scorz is an Australian owned, global pioneer in large scale, multi-sensory sports fan engagement software. Designing end-to-end custom sports fan experiences that elevate game day through exciting IoT products and partnerships, however its brand identity was lacking modernity and the business was lacking a strong understanding of its clear purpose.

The Edison Agency was tasked with defining a new brand strategy that the business could unite behind, uncovering a compelling Purpose lead proposition and re-designing the brand identity to reflect a contemporary, progressive and exciting new Australian technology firm on the global stage.
Facilitating human connections is at the heart of Scorz - be it brands to consumers, fans to sports, or fans to each other - the ability to amplify the excitement and joy of sport as a shared experience drives every aspect of the business.

Utilising ‘connection’ as our design inspiration, the new identity reflects the emotional excitement associated with sporting occasions and the modernity and professionalism of the technology supporting the experience.
A distinctive colour palette and high energy electricity concentric circles represent the Scorz ecosystem, connecting the sport, the fan and the brand partners in one seamless high energy partnership.

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