creating a book of flavour your can see!

The Edison Agency was engaged by The Arnott’s Group to help define the identity and personality of the one of Australia’s favourite snack brands and capture it within a digital and printed book.

Embracing its unique charisma and legendary local reputation, the objective of the project was to create a unique communication piece that became the voice of the brand and spoke from the user’s experience - a youthful expression of fun and flavour with a little nudge to the sassy cheeky character of brand. The design aesthetic fused the retro-styled distinctive assets of the Shapes brand with playful typography - flavourful and dynamic and designed to shake things up! The Shapes brand owns a bold primary colour palette and this little book of flavour is unapologetic in its application of colour.

With warmth, energy and fun in mind, Edison created an in-depth set of defining principles that encompassed Shapes voice, personality and visual language system, giving Shapes a launchpad to continue it’s ever-evolving flavour innovation with its core brand essence at the very heart.

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