Creating a human centred brand solution

Social Health Australia (SHA) is an independent unaligned charity dedicated to making social-emotional-existential support more widely available, especially for those impacted by social isolation and loneliness.

As a newly formed organisation when they approached The Edison Agency to support them in their endeavour of seeking DGR status and Government funding. Realising the importance of a new visual identity and organisational positioning to establish a distinctive point of difference - SHA approached The Edison Agency for support. With alignment in their organisational values, behaviours and purpose around honouring diversity, inclusion and empathy - we agreed to support them in their journey as it was an opporutnity to live our own business purpose “… to use design as a platform to create positive change”.

Through a human-centred approach to design, The Edison Agency created a visual language that spoke to the progressive proposition of SHA through an uplifting and inspiring visual language and tone of voice. The implementation of a contemporary colour palette solidifies SHA’s modern approach to traditional pastoral care through handcrafted Matisse inspired paper-cut symbols - a stark contrast to the forboding category norms. This design language has been crafted by people who care - for people who care, capturing the SHA’s core “human connections” messaging.

Since relaunching SHA have successfully been granted the funding they required to continute to help communities to stay connected during the Coronavirus Pandemic and beyond.

Want to know more about how we can use human-centred design to help you? Contact us.