South Melbourne Market Navigation
Client South Melbourne Market
Category
Scope of Work Planning, Location Design, Branding

A new way to explore an iconic Melbourne experience

Melbourne’s iconic South Melbourne Market engaged the studio to devise an intelligent and cost-effective solution to sign one of Melbourne’s most loved council-run fresh food and product markets.

A comprehensive site audit was conducted and from this investigation, a master plan was conceived addressing – Zoning, Site naming, Mapping, Colour code, multi-approach signing. A system was developed using pre-fabricated and commercially available off-the-shelf street signage components that are resprayed and customised with typography and colour that reflected the zoning of the market.

A test site was developed with Nick Lewis and these findings and tests were then successfully rolled out site-wide through wayfinding, floor stencils, hanging and entrance signage.

South Melbourne Market place branding
South Melbourne Market design solution South Melbourne Market layout
South Melbourne Market navigation
South Melbourne Market directions
South Melbourne Market welcome sign
South Melbourne Market signage
South Melbourne Market signs
South Melbourne Market pineapple
South Melbourne Market entrance
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