Out of this world innovation for a retro classic.

The Arnott’s Group engaged The Edison Agency to re-imagine their iconic teeVee snacks brand with an innovative new range that is out of this world!

teeVee snacks has been around ever since TV dinners were high fashion and way before Australian television was in colour. It's a brand that's captured Australia’s imagination and creativity ever since the beginning and now we are taking it into the future! Following the top ranking success of teeVee snacks Original Glaze ® in the total sweet category, The Edison Agency were given the challenge of creating something playful and new for the range that brought excitement to the category via a ‘space inspired’ flavour theme for a distinctly Gen-Z audience.

The creative process embraced the vibrant, playful, and dynamic personality of the brand with the intent of connecting with the next generation of biscuit lovers. Edison's collaborative approach explored all angles of the space theme (with lots of puns and cheekiness) before 'landing' on an idea (sorry, couldn't help it) that had a clear point of difference from the core range, but not at the expense of compromising the distinct range architecture system.  Balancing fun with resonance with a Gen-Z audience without being too kiddy, this range was built for absolute TikTok siliness and the joy of biscuit snacking.

The solution builds on the brands energy and playful confidence through our hero illustrated astronaut, bouncing their way along the band of galactic biscuits on each pack.  The "dream big" star filled sky helps elevate the retro brandmark, creating strong shelf presence and brand blocking, making this new range hard to miss!

If you want to create something new and fun for your brand then get in touch.