The spirit of an Australian Summer

We Roam is a modern Australian lifestyle fashion label built around a love for the ocean and outdoors. We Roam embraces the spirit of the great Australian outdoor life with a premium fashion range specifically designed for the harsh Australian heat. The brand is planning to expand its offer to include new apparel lines and accessories that compliment the current children’s range and needed a new identity system and language to cement its position as a contemporary Australian fashion brand.

Reflecting the We Roam ethos to ‘LET THEM ROAM FREE’ we created a brand identity that evokes the adventurous, playful and joyous spirit of modern Australian beach culture.

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