Yoplait Smoothie
Client Lion Dairy & Drinks
  • Brand Positioning
  • Portfolio Architecture Strategy
  • Packaging Design
Scope of Work Strategy | Packaging Design | Image Creation

A deliciously playful yoghurt innovation for a spirited young audience

Expanding on the offerings within the current Yoplait portfolio, Lion Dairy and Drinks wanted to create a healthy on-the-go snack for teenagers that disrupted the category and helped bring modernity to the brand. The Edison Agency created a strategic brand and packaging solution that appealed to both a health-conscious shopper (mums and dads) and the end-user (teenagers) delivering a nutritional message alongside an informal and playful design aesthetic – reflecting a tone and palette that was validated in consumer testing.

With consideration to the Yoplait masterbrand system in the Australian market and the vibrancy of the end-user, the design solution paired boldly naïve typography with gestural fruit illustrations to create a dynamically smooth and playful composition. The creamy pastel tones and yoghurt swirls reinforce the real fruit and no artificial preservative proposition creating a range with unique shelf presence in what is a predominantly un-fun category!

The Yoplait Smoothies drinkable yoghurt range doesn’t take itself too seriously and is the perfect ’grab and go’ dairy snack for hungry growing bodies.

Want to know more about this project? Contact us.

yoplait smoothie branding
yoplait smoothie branding yoplait smoothie poster
yoplait smoothie bottle
yoplait smoothie designs
yoplait smoothie bottle
yoplait smoothie designs
yoplait smoothie logo
yoplait smoothie strawberry
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