a place of learning and wonder - creating a brand identity for a new early learning centre

Little Wonders Early Learning is a new style of early childhood education that fosters magical moments of wonder and encourages children to express their unique individuality so they can thrive in the modern learning environment.

With the inaugural centre opening in regional Victoria, owners Natalie and Shane had a dream of new education and wellbeing model that captured their 20+ years of business and education expertise. Little Wonders ELC brings all the best ideas, philosophies and experience into one place and creates a point of different in a highly competitive market. The Edison Agency were engaged to support Little Wonders ELC in building a brand that reflected their centre’s point of difference, character and ethos.

Design solution:

The design solution reflected the centres contemporary positioning; creating a vibrant and playful visual language with the primary mark being dynamic in form and colour. The abstract shapes and unique typography bring a naive art and craft style to the design system, echoing the centres tactile and fluent approach to learning and early childhood development. The colour palette is playful and soft and when integrated through the centre, has created an environment that children can’t wait to be in!

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